The Art Of The Digital Start!

Picture of Mina Mustafa

Mina Mustafa


“Did you know that the digital signage market is predicted to attain USD 45.33 billion by 2030 and is expected to witness a CAGR of 7.7%.”

We live in a fast paced world where digital screens are dominating our surroundings. Starting with phones, smart devices, ending with TV screens which our furniture is pointed towards, it’s not a surprise that nowadays digital signage displays are essential for any individual to create engagement with people from the 21st century. Digital signage usage is dominating the industries from Indoor applications to Outdoor implementations, the list of digital screen usages is infinite and widely adaptable.

How, You Ask?

Creating an interactive experience is simple, especially with the growing innovative market of digital signage, AV & E commerce. Therefore a rising competition is fierce, and companies are trying to accelerate their business by offering high quality products with a noticeable drop in prices, enticing customers to buy into their technology.

Understanding When It All Started!

“Digital signage” was coined in 1992 in reference to a network of video walls in UK shopping centers. The early years of digital displays, content was displayed on CRT monitors through VHS and DVD applications on an old type of tube TV. But we have come a long way since then. Now we are spoiled for choice from hardware displays, media players, to content management systems and digital platform creators; the list goes on with endless possibilities to create a perfect solution.

Join The Trend?

The increased adoption of digital signage in commercial applications has led to significant growth and a uniformed company image throughout retail stores, hospitality centers, and other public spaces. Joining the digital signage trend has led to impactful benefits, to highlight a few:

  • Enriched Customer’s engagement It’s all about first impressions and unforgettable content. Having a digital signage display is a must for increasing customer engagement! according to Intel market statistics:“Digital signage displays capture 400% more views than static displays”Intel
  • Unified company image & brand representation This is easily done by creating impactful graphics throughout stores to elevate business and brand awareness.
  • Save time & Money Investing in sleek hardware & software is a great way to kick start any digital advertisement. The upfront investment may seem expensive, but it will save money in the long run as you no longer need to print content and spend unjustified time liaising with design agencies.
  • Faster Design & deployment The digital content market has opened the door to new businesses such as ISV and CMS companies. Creating a faster way for clients by providing creative template galleries for design on the go & a seamless approach through the cloud application allows content to be pushed directly to any 4k screen through an HTML5 url link. As easy as That!
  • Sustainability & efficiency Digital signage is environmentally friendly! instantly reducing paper, plastic, ink , paint and chemical waste which ends up in landfills. Our increased usage of digital signage will also impact reducing CO2 transport emission. Some will argue that digital signage uses vast amounts of energy, but thanks to new advancements in the manufacturing industry-Led powered screens are found to be an eco-friendly alternative to LCD. This means that screens use less electricity and tend to have a good lifespan.

To sum up, digital signage will revolutionise our world, and as seen from 2020 we adapted quickly into the online transformation, and seen a huge increase in smart applications for connectivity.

Through the digital signage advancement, business are growing quickly and moving towards the wave, so join the future of technology.

And as quoted by Charles Darwin “it is not the strongest that survives; but the species that survives is the one that is able best to adapt and adjust to the changing environment in which it finds itself.”

Sodaclick Ltd. London, UK

Sodaclick is a digital solutions platform specialising in dynamic content and voice-controlled AI experiences at every touchpoint

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